Saturday, September 30, 2006

Analysis of Advertising Images

Critical studies- Analysis of Advertising images

There is a title in the first image ‘The Uncle Sam Range’ and is placed on the lower part of the image and is in big white letters and is meant to be in the same perspective angle of the floor. The way that I can see this image is in black and white and is fairly small. It is the only image of this available to me as it was impossible to find on the web.
In the way that the image has been made, the style is a very old illustrative technique, with intricate details. It maybe recognisable as it may represent some patriotism, having a historical figure does this and people may relate this with other images.
The actual image was made in 1876 and has some significant relation to its historical context, as researched the historical figure is of Samuel Wilson who died in 1854, 22 years after this has been created. The main meaning across is strong and powerful and is to advertise this ‘Range’ (a cooker), so the historical figure is there to promote it.
In the image there are a few people present. There is Uncle Sam (White bearded historical figure), two younger child like characters, a maid, a woman in the distance and next to her is a big globe which has a face and limbs. These fictional characters, I believe are there to represent parts of the world, cleverly the image might be trying to say it is a global thing and is available all over the word.
In the second image the title ‘Daddy, what did you do in the great war?’ and again is located at the very bottom of the image, but this time is not part of it. I can see this image in its colour form, as it was available.
This image in relation to the previous image is in a style of a simplified illustration and is not really as sketchy as the previous and yet it still seems to have a strong impact on the way it is laid out. The expression on the mans face seems very stern as if there were something on his mind, the innocent children are unaware of this. So this is how it sends a strong message across. If it was not because of the piece of text at the bottom of the image it would not reflect this very well.
This was made in 1915 and is in relation to the potential audience of this image and is reflecting the horrors of war. It is intending to inform people, or the younger and less understanding of what the point and purpose of this ‘great war’ was for. It was something that was more of a nightmare than a reality and in this image really portrays something such as this in the fathers look that he gives and that he has lived this evil. His kids are just unaware.I believe both these images are clever in the way that they can show such emotion in some illustration, and they both seem to work really well.




1 Comments:

Blogger mr_list said...

i went a totally different way with this...

3:08 AM  

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